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Thursday, June 19, 2008

Tips to Make Writing for Search Engines Easier

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Writing for search engines is a must if you want your website to have a decent ranking on sites like Google, MSN, and Yahoo!

Although it may seem tricky at first, writing for search engines can become something of a second nature if you follow a few simple keyword guidelines. People use keywords and keyword phrases to find what they are looking for online. Search engines do the same thing when they scan content to determine which website to display at the top.

How to Choose a Keyword When Writing for Search Engines

Search engines are constantly changing the way they rank websites to create a better user experience. However, there are a few keyword guidelines that never change. If you want your website to be more successful, keep the following in mind when writing for search engines:

Using one main keyword or keyword phrase for every website page is the best practice. Excess keywords can dilute your content and confuse search bots.
Choosing a keyword or keyword phrase that is relevant to the theme of your website will help search engines determine what your website is about.
Making sure that the chosen keyword or keyword phrase is directly related to the content topic is a must when your write for search engines.

More Keyword Guidelines to Use When You Write for Search Engines

Choosing a keyword isn't the only big decision you need to make when writing for search engines. You also have to decide where to put the keyword. Here are a few guidelines that will help.

Your keyword should always appear in the title of the article or website page.
Using your chosen keyword within the first 90 characters of the text is a good idea when you're writing for search engines.
Keywords should be peppered throughout the article versus being concentrated only at the top or the bottom.
Subtitles, picture captions, and headings are all good places to put keywords.
If your content management system supports the use of meta titles and meta descriptions, you should make an effort to include your chosen keyword or keyword phrase in each.

Final Tips on Writing for Search Engines

Using variations of a keyword or keyword phrase is acceptable and may even help search engines better evaluate your content.
It can be tempting to stuff your content with keywords when you write for search engines, but you should avoid doing this. If your website seems too spammy, it will hurt your search engine ranking.
Your keyword or keyword phrase should never account for more than five percent of any website article's content.
Keep your articles between 250 and 600 words for best results. You can always link to other pages on your website if you want to provide your readers with additional information.
Writing for search engines is important, but you should also keep your website visitors in mind. Internet users are more concerned with meaningful content than keywords.

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