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If you aren't familiar with the different methods people use to increase link popularity and get traffic, the first thing you need to know is that not every link building method is considered acceptable. In fact, some of the methods used to build link popularity are considered so unethical that they can actually get you in trouble with the various search engines.
To help you differentiate between what is ethical and what is not, here is a list of the most common link building methods used to get traffic:
Social Bookmarking
There has been a lot of discussion lately in regards to using social bookmarking as a way to get traffic and increase link popularity. Some people think that this link building technique borders on unethical.
The truth is that it depends on how you utilize social bookmarking sites. If you are an active member of a social bookmarking community who posts links to a personal website and other relevant sites to improve link popularity for everyone, you are doing nothing wrong. If, on the other hand, you create an account and repeatedly submit your own links and nothing else to get traffic, you are participating in spam-like behavior.
Spamming
Spamming can sometimes get traffic to your website, but it is not the best way to build link popularity. Most of the search engines frown upon spamming and have the ability to catch inexperienced spammers within a month or two.
The following link building techniques are considered unethical spamming by the major search engines: participation in unrelated and centralized link farms, automatically generated doorway pages, and false redirects.
Article Submission
Manual and automated article submission is another link building technique that has garnered proven results over the years. Article submission is widely thought to be an ethical way to build link popularity and get traffic. Nevertheless, there are exceptions to the rule.
For example, article submission that is fully automated but not targeted is usually considered spam. It is also a huge waste of time when compared to other link building strategies. If you want to get traffic and increase link popularity, you must submit articles to the right directories.
Buying Links
Search engines often advise against buying backlinks as a way to improve link popularity and get traffic. The reason is because it cheats their ranking system and is therefore considered unethical. Even so, there are plenty of website owners who employ this link building technique and reap great rewards.
If you want to give this link building strategy a try, the key is to start slowly by buying only a few backlinks. Buying 1,000 links in one day looks suspicious. You will also want to be careful as to where you buy your links from. Ten quality backlinks will help you increase link popularity and get traffic; 100 poorly regarded backlinks will not.
About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.
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