Monday, December 1, 2008
Web Site Maintenance and Returning Web Site Visitors
Web Site maintenance is an important aspect of owning an online
business. Just like a house, your web site needs an annual
spring-cleaning. Certain web site maintenance tasks should be
performed regularly to keep content relevant. Sites that are updated reg0ularly have more returning visitors and higher page views.
You may be worried that this is costly, but there are many budget web design methods that can be employed to get the job done. Here is a list of budget web design tips that will help you perform the regular web site maintenance that every site needs:
Budget Web Design Tip #1: Visit Competitor Sites The contents of your site should project the image that you want to promote. For example, if you have a fun web site, you should have lively colors and graphics. If you have a web site that is serious in tone, the look should reflect that. When performing any type of maintenance, you should regularly check competitor sites to see what else is out there. While you are surfing the web, be sure to take notes on what you liked, what you didn't, and why.
Budget Web Design Tip #2: Analyze your web site to properly perform site maintenance, you need to know what your web site needs. To determine this, put yourself in your visitors' shoes. Look around. Do you see anything that is missing or can be approved upon? If so,determine how it can be changed. You may also want to consider having a trusted friend or family member look over your site. Ask them to provide an honest assessment, and then use their opinions to better the site.
Budget Web Design Tip #3: Update Your Content Refreshing content is the top reason to perform web site maintenance. Keeping your news pieces and informational content fresh is important. If your web content is stale, visitors will search elsewhere for the things they need.
Budget Web Design Tip #4: Learn New Design Skills Credible web sites look professional. If you don't have the design know-how to perform site maintenance yourself, brush up on your skills. There are many free classes and low-priced ebooks online that can teach you everything you need to know to re-design your web site
Now that you have done you web site maintenance lets look at getting visitors to return to your web site. Why do I need returning visitors? Returning web site visitors are proof that someone finds your web site useful. This is a very good thing for information providers or for those who sell goods and services. Returning visitors who have bought from you once are easier to sell to than those who are stopping by for the first time.
This is because you have already built a trusting relationship together, making them familiar and comfortable with your services and business practices. Here are some tips that will help you snag returning web site visitors:
Make Your Web site Easy to Navigate:
One of the easiest ways to encourage returning site visitors is to make your web site easy to navigate. Online users are easily
frustrated. If they are having a hard time finding something on your site, they will click off and visit a competitor. Do your best to organize the navigational bar on your site, making sure that headings and category names describe content properly. You can also encourage returning web site visitors by providing a site map or search bar which can be used to find the contents of the site.
Make Your Content Relevant:
The only way to guarantee returning web site visitors is to have
relevant content on your web site. Instead of filling your site with flashy graphics and useless information on your pets, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors. Keep Your Content Fresh:
If your content never changes, you will have a hard time getting
returning web site visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning web site visitors. If this sounds like a lot of work, take heart. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning visitors.
Cliff Posey, owner of Websites That Succeed provided this info. Get related articles below: Website Tips , Success Online, Website Development or Websites That Work