Monday, December 1, 2008
Increasing Traffic Using Guidelines For Writing for Search Engines
Writing for search engines is important if you want your website to have a high ranking on other sites like Google, MSN, and Yahoo! It isn't like writing for books and magazines. You need to choose a keyword if you want to attract people to your website.
Although search engines (SE's) aren't human, they are able to scan the content on your website and determine whether or not it would be valuable to the Internet users who do keyword searches. If you don't learn the three golden rules of writing for SE's, your website will not be nearly as successful as it could be.
#1 Choose a Keyword Phrase
When writing for SE's, the first thing you will need to do is choose a keyword or keyword phrase. The keyword should be related to the content on your website. For example, a good keyword phrase for a website about dog walking would be "dog leash." The keyword should also be relevant to the content you are writing for SE's. You wouldn't want to choose "dog leash" as the content keyword if you are writing a website article about the best places to walk a dog.
#2 Think Structure When Writing for Search Engines
Structure is an essential element when writing for search engines. If your content isn't structured properly, it won't do well in the rankings. You can increase usability by keeping content short--somewhere between 250 and 600 words is best. You can always link to additional pages on your website if you think readers will need more info.
#3 Don't Write for Search Engines Alone
As important as writing for search engines is, it won't get you
anywhere if you don't also consider your website visitors. Humans
don't want to see content that is keyword stuffed. When they visit your website, they will expect to see valuable information and answers to their questions. If all you can provide is a keyword, they will go elsewhere. Keeping this in mind when you write for (S.E's.) will ensure that you don't sound spammy.
Writing for Search Engines
Now that you have learned the golden rules we can now discuss the 4 primary considerations when writing your article. Now we will discuss the 4 considerations which are SEO, keywords, links and most of all quality content.
Writing for search engines can be difficult at first, particularly if you have no idea what it is a search engine looks for in a web site or an article. Before you begin worrying that you will never begin to build traffic this way, you should know that it is not as hard as most people think it is.
As mentioned earlier search engines aren't human, but writing for them is similar to writing for human readers. All you have to do is determine what the search engine wants and provide it. Like human readers, search engines will reward your efforts by sending visitors your way. These referrals are key if you want to increase traffic to your web site.
There are lots of different ways to increase traffic on your web site. You can blog, advertise your web site, promote content on social media sites…tlst goes on and on. But if you want to build traffic through search engines, there is only one way to go about it: you must begin writing for search engines.
Writing for Search Engines: SEO
Developing an SEO (search engine optimization) strategy that you can use consistently is a good place to start when you want to increase traffic on your web site. When you optimize a page for a search engine, you are forced to consider how search engines work and what they are looking for. If you aren't familiar with using SEO to build traffic, you should make every attempt to research the topic. An intimate knowledge of SEO is essential when writing for search engines.
Writing for Search Engines: Keywords
Choosing the right keywords for your content is also important when writing for search engines. Well-chosen keywords can increase your search engine ranking, which will automatically build traffic for your web site. You should choose at least one targeted keyword for each
page. For best results, the keyword should be popular but have limited competition.
Writing for Search Engines: Links
When writing for search engines, it can be tempting to concentrate on keywords alone and forget about the importance of adding links to your content. This is a huge mistake. Outgoing links are an easy way to increase traffic on your web site. When you link to other sites, you add value for users and invite other sites to link back to you.
Writing for Search Engines: Quality Content
Creating high quality content is essential if you want to increase traffic on your web site. This is true whether you are writing for search engines or writing for humans. Although search engines look for keywords and links, what they care about most is quality content.
If the content on your web site doesn't provide valuable information to people who are typing requests into search engines, there is no chance that your web site will appear toward the top of a search engine's rankings. If you forget everything else you have read here today, remember that when you are writing for search engines. It is a guaranteed way to increase traffic on your web site.
Cliff Posey, owner of Websites That Succeed provided this info. Get related articles below: Website Tips , Success Online, Website Development or Websites That Work.
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