Wednesday, October 31, 2007
How to Create a Web Site That Works
If you want to create a web site, you better be prepared for competition. There are numerous people out there who have started a business online or brought their business to the web. Many of them have found out that it takes more than basic knowledge of web design to build a web site that makes money.
If you want to create a web site that works for you and your business, you will need to map out the process from beginning to end. Preparing to build a web site before you actually begin doing any of the work will increase your chances of having a successful online marketplace.
Here are a few web design basics that you will want to keep in mind when you begin making the preparations to create a web site:
Competing Web Sites
Before you begin to create a web site for your business, you will want to carefully evaluate your competition. Knowing how many other people have chosen to build a web site on your desired topic will help you determine who your competition is, and what they have done to make their online business a success. This will also give you an opportunity to determine whether or not your idea is too broad. For example, if you want to create a web site focusing on books, you might find that there are too many other people out there who have the same business idea. Narrowing down your topic to business books or books for young adults may lead to more profits, additional traffic, and less competition for your business.
The web design aspects employed on your site should properly reflect your business name and your business idea. The same can be said for your domain name. When you create a web site, you will want to choose a name that is easy to remember, easy to spell or type into a browser, and if possible, keyword rich. For example, a name like PadfootPalace.com is cute for a business that sells dog care products, but it may not prove to be able to garner the rankings that a more obvious name like DogCareEssentials.com could. You should always keep such things in mind before you choose a domain name or create a web site.
Although a good web site design is important, strong, well-written content is the key to any successful online business. Your visitors will lose interest quickly if you don't put in the time and effort that it takes to build a web site with valuable content. When you create a web site, you need to pay special attention to any content that you add. It is also very important to make sure you create a web site that is keyword rich. This will increase visibility in search engine rankings, and in turn, increase the amount of traffic that visits your web site. Above all, make sure that all of your content is factual, spelled correctly, and easy to read.
About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.