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Wednesday, September 30, 2009

Using Social Media to Get Traffic


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If you haven't begun using social media applications as part of your Internet marketing campaign, you're missing out on a golden opportunity. Social media has become one of the most effective ways to submit articles and get traffic to a web site. Social Media and social book marketing are similar so we will address both of them in this article

What is Social Media?
Social media is a term given to the Internet tools people use to submit articles and share electronic information. Some of the forms social bookmarking can take on include blogs, forums, bookmarking sites, and news sites. Most social media sites actively encourage users to submit articles, photos, links, and other content. They want to get traffic to their site and don't mind if you get traffic to your web site in return.

How to Get Traffic
It is possible to get traffic --a lot of traffic--through social media marketing. However, you need to make sure you do everything just right if you want to make the most of your marketing efforts. You can't submit articles to just anyone and hope for the best. You need to choose the right social bookmarking outlet. To start, it must be popular. If the social media site doesn't get traffic, your site won't get traffic either. Choosing a social bookmarking application that openly encourages users to bookmark or submit articles is important as well. It is also a good idea to select a site that makes it easy to submit articles and get traffic. Social media can be valuable to an Internet marketing campaign, but it is only one part and shouldn't take up too much of your time.

Choosing a Social Media Site
Social media tag sites and news sites that work well include: Yahoo! Buzz, Digg, Reddit, StumbleUpon, Fark, Slashdot, Ebaum's World, Delicious, and Propeller. Yahoo! Buzz is probably the best place to submit articles and get traffic. Webmasters who have a top page story on this social bookmarking site report getting an average of 500,000 to 1,000,000 unique visitors in a 24 hour period.

Do's and Don'ts
Social bookmarking sites are a wonderful way to promote web sites, blogs, and affiliate marketing programs--if you go about it the right way. Here are some do's and don'ts that will help you make the most of the experience:

Social Bookmarking Do's
Do find a social bookmarking site that has users who will be
interested in the types of affiliate marketing programs, blog, and web site that you want to promote. Do read the site rules. If you don't go by the book, you will most likely be banned. Do tag your web site,blog, and other web presences so people can find you and your submissions in the site's search engine. Do network with other bookmarking users. You will get more traffic to your blogs and web sites and make more money through your affiliate marketing programs if you have friends to help promote your submissions. Do encourage the people who visit your web site and blog to bookmark them.

Social Bookmarking Don'ts
Don't promote your affiliate marketing programs too directly. Sales copy is considered spam on some bookmarking sites. Don't create multiple accounts from the same computer so you can vote repeatedly for your submissions on bookmarking sites. You could get banned. Don't expect to get visibility on the home page every time you make a submission to a social bookmarking site. Nobody is that lucky.

Don't be afraid to submit and bookmark content from other blogs and web sites. Don't forget to promote your blogs and affiliate marketing programs on your web site. Marketing through bookmarking will get traffic to your site, but it is your responsibility to turn that traffic into paying customers. Don't forget to put links to bookmarking sites at the bottom of your blog.

How to Submit Articles to Social Media Sites
Every social media site has different rules for users who want to submit articles. It is essential that you follow these rules when you submit articles or other content. Social bookmarking sites are sticklers. They don't care if you are trying to get traffic--if you don't follow the rules you will not be allowed to submit articl s and you may have your account banned.

There are a few other rules you will want to keep in mind in addition to site rules. To start, you should only submit articles that are high quality and interesting to the people who frequent social bookmarking sites. If an article is poorly written or geared towards the wrong crowd, you will not get traffic. You should also try to submit articles from other sites beside your own and participate in the community whenever possible. While your ultimate goal is to get traffic, you shouldn't make it obvious to social media users.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Internet Marketing Strategy - Double Your Sales Overnigh


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There are lots of Internet marketing strategy that you can employ, but one of the classic forms is results tracking. By tracking the results of your Internet advertising campaigns, you can quickly learn what works and what doesn't.

Direct marketers have been using this strategy for years, and it can easily be adapted for the Internet. However, you must come up with a way to measure the results of Internet advertising accurately. The direct marketers use a trick known as "split testing." Split testing uses a specific key or tracking device to associate a sale with the advertisement that produced the sale. For example, in a print ad, the key or tracking device that may be used could be a specific phone number or extension. When a customer utilizes the number or extension, the marketer knows exactly which ad drove the customer to seek out the
advertised product or service.

Split testing can easily be adapted and incorporated into your
Internet marketing strategy. To track the success and failure of
Internet advertising, most Internet marketers typically use some sort of tracking software to associate the "key" with sales. A simple way to do this is to develop two web pages that feature two different ads. You can then track the sales results of each ad to see which worked best, and if necessary, adjust your Internet marketing campain accordingly.

For example, let's say that on one of the pages, you received 2,000 page views and 20 sales. This means that you have a success rate of 1%. Not bad. This is the average for both direct mail advertising and Internet advertising. Now that you have this information, you have statistics you can rely on. You can test other pages to see if they perform better or worse. You can also adapt the original pages to see if your changes have any effect on the sales outcome. Try adjusting headlines, graphics, text, and anything else you can think of. Then, compare the results of these changes to the original results. After you have tested different variations of your Internet advertising, you can quickly determine what works and what doesn't. Your Internet marketing strategy can then be adjusted accordingly. If you succeed, you may be able to double your sales without spending
extra money on other forms of advertising.

Now that we have looked at one of the classic forms of marketing
strategy, lets look at another marketing strategy. A lot of people have never considered niche marketing. If you are not familiar with niche marketing, here is some information that will help you understand what it is and how it works.

Niche marketing occurs when you focus on a targeted portion of the Internet market. Niche markets provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly.

For example, many people sell clocks. But, how many of them sell
clocks that are shaped like animals? Selling animal-shaped clocks is niche marketing. Of course, clocks are only one example. Once, you get thinking about the kind of products and services you want to offer, you will realize that the possibilities for a niche are virtually
endless.

One of the biggest mistakes that new Internet entrepreneurs make is ignoring the concept of niche marketing and focusing on big markets that appear to be big money makers. The problem with this tendency is the level of competition that is often encountered. Those who are already in the market are experts at what they do. It is almost impossible to compete with them when you are still learning the ropes of running an online business.

With a niche, you can significantly increase your chances of success. Because there is less competition, people will actually be able to find your website, and in turn, buy your product. Niche marketing can also help you get traffic in other ways. For example, when using pay per click (PPC) campaigns, niche marketers will be using keywords that have less competition, providing consumers with more opportunities to click on the niche marketer's site.

Niche marketing can also lessen your advertising expenses. Instead of promoting your products and skills to a wide customer base, you are focusing on a specific group of people. This means that you can advertise and market your goods in places that these consumers frequent.

If you want to avoid one of the most common business blunders made by new marketers, consider niche marketing. Niche markets are everywhere, providing you with the ability to monetize your website in ways you never imagined. All you have to do is find your niche.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

Get related information by visiting the blogs below

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Which Keyword Research Tool Is The Best?


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A keyword research tool is essential to optimize your site both in page rank and actual popularity. This tool helps you dig out the keywords you need in your content and promotional articles. The reason behind this is to be recognized by search engines, as well as to help people find you by having the correct keyword when they go to search for your site.

Keyword strategy is always important to your website. Not only does it fulfill the above mentioned goals, but it helps you learn more about the niche you chose, and the opportunities for bigger business. Thus, below are some of the highly recommended keyword tools you can use when generating content for your site.
Trellion’s Keyword Discovery Tool- this tool is recommended by most web developers mainly because of its ability to capture information from over 180 different search engines. Based on user reviews, Keyword Discovery has a comprehensive database that comprises of over 1.5 billion searches every month. This keyword research tool includes features such as KEI analysis, related key phrase searches, seasonal search trends, keyword density analysis and common spellings and misspellings, so you know which keywords to use both on your content and in meta tags.

Wordtracker-has gained prominence because of its focus on meta tags, which most website developers still rely on today. It has a vast database of keywords and keyword phrases which you can use both as your main keywords and related key phrases. Although this tool digs only on meta-search engines, clients still love it because of its user-friendly interface and reliable functionality.

Nichebot is getting noticed mainly because of its functionality and wide database. It consists of many different features such as keyword density tracker, quick digging tools and deep digging tools, and helpful statistics which allow you to see which keywords hold great demand and value to your site. It also has a keyword basket for you to store the keywords that you want to review and eventually reuse.
Another highly recommended keyword tool is SearchStatus. It is supported by some of the most prominent people behind Google and Alexa, such as Matt Cutts and Geoff Mack. SearchStatus serves as a toolbar which allows you to check how each and every site performs across the web. Among its features are popularity rankings in Google, Alexa, Yahoo and MSN, all in just one place. Also, it is an open-source product, which makes it free to download and use.

For Mozilla Firefox users who want to get involved in the ins and outs of keyword strategy, you can use SEO extension for Firefox. This tool is developed to get more data from Google and Yahoo, as well as analyze the competitive value of online markets. The SEO extension provides a different approach when it comes to keyword research, as it digs through even blogs and syndication sites.

So, if you are looking for a good keyword strategy to boost up your site’s popularity and page ranking, then try to use these tools and see how they change your business. Websites For Success also sells a site builder that includes an excellent keyword search tool, the tools you would need to build and promote your site are all in one easy place. Check us out at www.webbusinesstoolsonline.com for articles and insight into website building.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Friday, September 25, 2009

Failing with AdWords and PPC Search Engine Marketing And New Tactics


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Have you heard of the PPC search engine marketing movement? If you have researched search engines, then you probably have. Early on, many people dismissed the longevity of PPC (Pay Per Click) advertising, but it has recently become obvious that this form of search engine marketing is here to stay. For this reason, online business owners need to get a handle on PPC management. Knowing what it is, how it works, and why your competitors are using it will help you take advantage of Pay Per Click search engine marketing. It is also important for online marketers to learn about the new and effective tactics in PPC search engine management, such as demographic placement.

For example, did you know that MSN now offers focused demographic
placement? If you want your ads to appear only to men between the age of 18 and 35, MSN can make it happen. (Google and Yahoo have something similar, but do not currently live up to MSN's ability.)

Other new developments in Pay Per Click search engine marketing
include new types of ads and platforms. For example, Google is now providing Adwords advertisers with the opportunity to advertise in magazines. It is rumored that radio ads will soon follow. Other proposed Pay Per Click search engine management projects include video ads and rich media ads.

While many of these new marketing opportunities are still in
development, online business owners should expect to see rapid
progression in this movement. As the Internet becomes more ingrained into the general public's everyday lifestyle, the search engine marketing opportunities will only continue to grow. Online business owners who have become familiar with the management will see the biggest opportunity for profit.

Now that you know what PPC marketing is, let's take a closer look at Google Adwords. You have probably heard of Google Adwords if you have ever looked into methods of Internet advertising, or ways to obtain a high search engine ranking. This a relatively new, but popular form of Internet advertising. This medium displays ads based on words that are entered into search engines, such as Google.

For example, if someone were searching for chocolate candy, they would most likely see ads for businesses selling something related to chocolate candy. As you can imagine, This is an effective form of Internet advertising, because they help you reach your target audience. However, much like using keywords to obtain a high search engine ranking, this will only work if you know what your customers will be searching for.

Google uses a comprehensive matching program to match ads with keywords entered. To assist their advertisers in controlling the Internet advertising and matching process, Google provides three
keyword match types: broad, phrase and exact.

The good part about a Google Internet advertising campaign is the
research that it provides. Success and failure can be easily measured. If the keywords you choose for the Adwords campaigns do not perform well, then you have learned something very important - you are using the wrong keywords for your market. This will help you fine tune your marketing and search engine placement campaigns, because you will quickly learn which keywords work and which ones do not. This processcan also give you an idea of how large your market is by providing statistics on the number of times your ad was displayed and the number of times it was clicked on.

And don't worry about throwing good Internet advertising money out the window. With Google, you only pay for ads that receive clicks. If your ad doesn't generate many clicks, there's no financial loss. This makes it a very inexpensive method of determining which words or phrases are opular with searchers and which are not. You can then take your findings and apply them to your website and other forms of Internet advertising to achieve a higher search engine ranking. A refined knowledge of good keywords practically guarantees high search engine
placement.

Can you turn Google Adwords failure into success? Absolutely. You just need to learn from your mistakes and turn those lemons into lemonade and get good search engine placement,

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Cut Though The Clutter Of Website Advertisin


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In order for your website business to grow and prosper, you must know how to advertise. You will need a strategy composed of search engine optimization and marketing techniques. If you are a newbie to the online business community and have to start from scratch, then below are a few tips to help with your venture.

Ezine advertising- online newsletters and magazines are a great way to get targeted traffic. The entries are already categorized according to niche and topic, this makes it easier for your articles to show on the list. This is one of the most effective website marketing strategies, all it takes is an informed and skilled writer. Always remember to put backlinks to your site after you post your articles.

Paid reviews on blogs is another great way to advertise a website. You can hire someone to write a review of your site and post it on a blog so that people will be able to identify your site. This will allow them to see your strengths and weaknesses and compare you to other websites.

Banner advertising-this form of advertising is good if you promote brand name products or are targeting a market that can use visual enhancements to promote a product. Your target audience would be able to click on the graphics and images posted on a blog whose ad space you rented. This form of advertisement works well with people who are seeking service oriented businesses as well.

Text-link advertising-this form of advertisement, just like banner ads, is among the most favorite website marketing strategies people use because of the simple and easy style of application. You can just simply embed them in between your words using HTML tags and you are all set. Your readers then click on the highlighted words and then they are redirected to your site.

Meanwhile, if you want to advertise a website in order to get high targeted traffic to your site, then you must go for Pay-Per-Click ads. These ads are very effective especially when you are engaged with affiliate programs, for it only takes one click for a visitor for you to earn money. PPC ads also work best when you have items to sell on your site.

These are only a few of the most efficient website marketing strategies you can use on your website, especially when you opt to serve or provide products to your target audiences. Some of these website promotion methods cost a few hundred dollars in order to work, but the ROI does come fast enough to bring back your overhead investments. If you want to know if these ideas do work, then why not try them out and see if they can bring significant changes to your site.


Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Tips on website and blog development

Get Free Traffic and Plus $$


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Need more traffic on your website? You may want to consider buying traffic. When you buy traffic, you are almost guaranteed to get traffic. Many of the services that dedicate their businesses to building traffic for other websites offer a guaranteed number of visitors on a daily, weekly, or monthly basis, making this one of these easiest and fastest ways to get traffic on your website. If you have never heard of buying it before, or if you want to learn more about how it works, here are some frequently asked questions in regards to buying traffic that can help.

What Kind of Businesses Buy Traffic?
Buying web traffic is not necessarily a new Internet marketing
concept. In fact, there are many online businesses that have been
doing it for years. Though many of these companies are established already, they are not the only types of businesses who use such services. Sometimes the only way that a new, unknown site can get traffic to their website is by buying it. Competing with large sites is tough, and sometimes search engine optimization techniques aren't enough to boost a new site's rankings in the search engines.

Where Can You Get Traffic?
There are many online services that sell website traffic. To find a sampling, simply type "buy traffic", "get traffic" or "buying traffic" into any Internet search engine. You will be faced with so many different options that you will have a hard time choosing which service to go with. If you are looking for referrals, consider visiting forums that have members who are online business owners or web developers. Many of the people who post in these forums may have already used one or two traffic building companies. In most cases, they will be able to offer you information on their experiences. If you are unable to get a referral, don't base your decision on cost alone. There may or may not be a difference between a traffic building service that offers 10,000 visitors per month for $20.00 and one that offers 10,000 for $30.00. Always inquire about services, as well as
costs. Good questions to ask include:
How do you bring traffic to my website?
Do you ever use spamming techniques?
What type of traffic will be targeted—specific countries, specific languages, etc?
Can you guarantee that I will get traffic?
Will you provide me with stats?
Do you offer customer support?
How much will you charge me if I want to buy traffic?
Why is your service better than others?

Where Do Visitors Come From?
When you buy traffic, most of the visitors you get will be from banner ads, pop-ups, pop-unders, and layer ads (ads that float around on the screen). The ads are placed all around the net. When a web visitor clicks on the ad, they will be taken directly to your website.

Other Ways To Build Traffic

Now that you know something about buying traffic, you also need to remember that there are lots of different ways to increase traffic on your web site. You can blog, advertise your web site, promote content on social media sites…the list goes on and on. Even if you do buy traffic for your web site, you also need to continue to utilize other ways of building traffic. One of the ways of building traffic is search engine optimization, below are a few ideas for new SEO writers.

Writing for search engines can be difficult at first, particularly if you have no idea what it is a search engine looks for in a web site or an article. Before you begin worrying that you will never begin to build traffic this way, you should know that it is not as hard as most people think it is. Writing for search engines is a lot like writing for human readers. All you have to do is determine what the search engine wants and provide it. Like human readers, search engines will reward your efforts by sending visitors your way. These referrals are key if you want to increase traffic to your web site.

Writing for Search Engines: SEO Developing an SEO (search engine optimization) strategy that you can use consistently is a good place to start when you want to increase traffic on your web site. When you optimize a page for a search engine, you are forced to consider how search engines work and what they are looking for. If you aren't familiar with using SEO to build traffic, you should make every attempt to research the topic. An intimate knowledge of SEO is essential when writing for search engines.

Writing for Search Engines: Keywords Choosing the right keywords for your content is also important when writing for search engines. Well-chosen keywords can increase your search engine ranking, which will automatically build traffic for your
web site. You should choose at least one targeted keyword for each page. For best results, the keyword should be popular but have limited competition.

Writing for Search Engines: Links When writing for search engines, it can be tempting to concentrate on keywords alone and forget about the importance of adding links to your content. This is a huge mistake. Outgoing links are an easy way to increase traffic on your web site. When you link to other sites, you add value for users and invite other sites to link back to you.

Writing for Search Engines: Quality Content Creating high quality content is essential if you want to increase traffic on your web site. This is true whether you are writing for search engines or writing for humans. Although search engines look for keywords and links, what they care about most is quality content. If the content on your web site doesn't provide valuable information to people who are typing requests into search engines, there is no chance that your web site will appear toward the top of a search engine's rankings. If you forget everything else you have read here today, remember that when you are writing for search engines. It is a guaranteed way to increase traffic on your web site.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

Get related information by visiting the blogs below

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Sunday, September 13, 2009

Web Site Maintenance and Returning Web Site Visitors


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Web Site maintenance is an important aspect of owning an online
business. Just like a house, your web site needs an annual
spring-cleaning. Certain web site maintenance tasks should be
performed regularly to keep content relevant. Sites that are updated reg0ularly have more returning visitors and higher page views.

You may be worried that this is costly, but there are many budget web design methods that can be employed to get the job done. Here is a list of budget web design tips that will help you perform the regular web site maintenance that every site needs:

Budget Web Design Tip #1: Visit Competitor Sites The contents of your site should project the image that you want to promote. For example, if you have a fun web site, you should have lively colors and graphics. If you have a web site that is serious in tone, the look should reflect that. When performing any type of maintenance, you should regularly check competitor sites to see what else is out there. While you are surfing the web, be sure to take notes on what you liked, what you didn't, and why.

Budget Web Design Tip #2: Analyze your web site to properly perform site maintenance, you need to know what your web site needs. To determine this, put yourself in your visitors' shoes. Look around. Do you see anything that is missing or can be approved upon? If so,determine how it can be changed. You may also want to consider having a trusted friend or family member look over your site. Ask them to provide an honest assessment, and then use their opinions to better the site.

Budget Web Design Tip #3: Update Your Content Refreshing content is the top reason to perform web site maintenance. Keeping your news pieces and informational content fresh is important. If your web content is stale, visitors will search elsewhere for the things they need.

Budget Web Design Tip #4: Learn New Design Skills Credible web sites look professional. If you don't have the design know-how to perform site maintenance yourself, brush up on your skills. There are many free classes and low-priced ebooks online that can teach you everything you need to know to re-design your web site

Now that you have done you web site maintenance lets look at getting visitors to return to your web site. Why do I need returning visitors? Returning web site visitors are proof that someone finds your web site useful. This is a very good thing for information providers or for those who sell goods and services. Returning visitors who have bought from you once are easier to sell to than those who are stopping by for the first time.

This is because you have already built a trusting relationship together, making them familiar and comfortable with your services and business practices. Here are some tips that will help you snag returning web site visitors:

Make Your Web site Easy to Navigate:
One of the easiest ways to encourage returning site visitors is to make your web site easy to navigate. Online users are easily
frustrated. If they are having a hard time finding something on your site, they will click off and visit a competitor. Do your best to organize the navigational bar on your site, making sure that headings and category names describe content properly. You can also encourage returning web site visitors by providing a site map or search bar which can be used to find the contents of the site.

Make Your Content Relevant:
The only way to guarantee returning web site visitors is to have
relevant content on your web site. Instead of filling your site with flashy graphics and useless information on your pets, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors. Keep Your Content Fresh:
If your content never changes, you will have a hard time getting
returning web site visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning web site visitors. If this sounds like a lot of work, take heart. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning visitors.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

Get related information by visiting the blogs below

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Tips on website and blog development

Increasing Traffic Using Guidelines For Writing for Search Engines

How Website Analytics Can Help Your Website


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Writing for search engines is important if you want your website to have a high ranking on other sites like Google, MSN, and Yahoo! It isn't like writing for books and magazines. You need to choose a keyword if you want to attract people to your website.

Although search engines (SE's) aren't human, they are able to scan the content on your website and determine whether or not it would be valuable to the Internet users who do keyword searches. If you don't learn the three golden rules of writing for SE's, your website will not be nearly as successful as it could be.

#1 Choose a Keyword Phrase
When writing for SE's, the first thing you will need to do is choose a keyword or keyword phrase. The keyword should be related to the content on your website. For example, a good keyword phrase for a website about dog walking would be "dog leash." The keyword should also be relevant to the content you are writing for SE's. You wouldn't want to choose "dog leash" as the content keyword if you are writing a website article about the best places to walk a dog.

#2 Think Structure When Writing for Search Engines
Structure is an essential element when writing for search engines. If your content isn't structured properly, it won't do well in the rankings. You can increase usability by keeping content short--somewhere between 250 and 600 words is best. You can always link to additional pages on your website if you think readers will need more info.

#3 Don't Write for Search Engines Alone
As important as writing for search engines is, it won't get you
anywhere if you don't also consider your website visitors. Humans
don't want to see content that is keyword stuffed. When they visit your website, they will expect to see valuable information and answers to their questions. If all you can provide is a keyword, they will go elsewhere. Keeping this in mind when you write for (S.E's.) will ensure that you don't sound spammy.

Writing for Search Engines
Now that you have learned the golden rules we can now discuss the 4 primary considerations when writing your article. Now we will discuss the 4 considerations which are SEO, keywords, links and most of all quality content.

Writing for search engines can be difficult at first, particularly if you have no idea what it is a search engine looks for in a web site or an article. Before you begin worrying that you will never begin to build traffic this way, you should know that it is not as hard as most people think it is.

As mentioned earlier search engines aren't human, but writing for them is similar to writing for human readers. All you have to do is determine what the search engine wants and provide it. Like human readers, search engines will reward your efforts by sending visitors your way. These referrals are key if you want to increase traffic to your web site.

There are lots of different ways to increase traffic on your web site. You can blog, advertise your web site, promote content on social media sites…tlst goes on and on. But if you want to build traffic through search engines, there is only one way to go about it: you must begin writing for search engines.

Writing for Search Engines: SEO
Developing an SEO (search engine optimization) strategy that you can use consistently is a good place to start when you want to increase traffic on your web site. When you optimize a page for a search engine, you are forced to consider how search engines work and what they are looking for. If you aren't familiar with using SEO to build traffic, you should make every attempt to research the topic. An intimate knowledge of SEO is essential when writing for search engines.

Writing for Search Engines: Keywords
Choosing the right keywords for your content is also important when writing for search engines. Well-chosen keywords can increase your search engine ranking, which will automatically build traffic for your web site. You should choose at least one targeted keyword for each
page. For best results, the keyword should be popular but have limited competition.

Writing for Search Engines: Links
When writing for search engines, it can be tempting to concentrate on keywords alone and forget about the importance of adding links to your content. This is a huge mistake. Outgoing links are an easy way to increase traffic on your web site. When you link to other sites, you add value for users and invite other sites to link back to you.

Writing for Search Engines: Quality Content
Creating high quality content is essential if you want to increase traffic on your web site. This is true whether you are writing for search engines or writing for humans. Although search engines look for keywords and links, what they care about most is quality content.

If the content on your web site doesn't provide valuable information to people who are typing requests into search engines, there is no chance that your web site will appear toward the top of a search engine's rankings. If you forget everything else you have read here today, remember that when you are writing for search engines. It is a guaranteed way to increase traffic on your web site.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

Get related information by visiting the blogs below

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Friday, September 4, 2009

Passave Income


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Passive income can benefit anyone. If you are looking for an easy way to make money for profit or to support an income that needs financial help that takes a lot of attention passive income can help

What is passive income? Many people are interested in finding high income business opportunity through a legitimate home based business. At the same time, most people don't like to sell.
This creates quite a quandary. However, there is a way to achieve your business dreams without selling. It's called Google Adsense. Google Adsense can help you to create passive income without actively selling a product or service. If you are unfamiliar with the concept, Adsense is a program from Google that can be used to generate advertising revenue. All you have to do is place Adsense on your website or blog. No selling is involved, hence the term, passive income.

Adsense is a legitimate home based business that can provide you with solid, yet income that is passive. What makes Google Adsense better than most high income business opportunities is the lack of work that is involved. Most of the work that you will have to do is done during the initial set-up. After that, you can make money while you are employed at another job, spend time with your family, or go on vacation.

Let's face it; there are not many legitimate home based business
opportunities that allow you to do that! When incorporating Adsense into your website, you have many different options as to where you want to put the ads, which look sort of like
menu system links. By placing the links above, below, or in your own menu, you can get plenty of clicks from people who are browsing your site. You can also use the leader board method and place the links straight across the top of your web pages.

A third option is called the skyscraper method and that involves
placing the Adsense links straight down the left side of your
template. The final option leaves you placing square and rectangular Adsense units directly in with your content. You can places ads above, below, or within your site text.

The more links you have, the more opportunity you have to make money with this legitimate business opportunity. Some people make five or six figures every year. Google even allows you to track the number of visitors that you have on your site. If you have multiple websites, you can see which one does the best and which one does the worst. This will allow you to decide how you are going to split up your time between your multiple sites.Sound simple? It is. This is what makes Adsense one of the best high income business opportunities around.

There is little work involved and there is the ability to earn a
income that is passive without ever having to actively sell anything. All you have to do is run and promote your website like you normally would. Of course, the more traffic you have, the better the chances are that somebody will click on the Adsense ads and put money in your pocket. Keep this in mind as you start building passive income with your Adsense campaigns.

Now that we know what passive income is and how to use it, lets talk about another form of marketing. If you have never heard of niche marketing it is definitely something you need to consider. Niche marketing occurs when you focus on a targeted portion of the Internet market. Niche markets provide a product or service for a defined group of customers who have very specific needs. Niche marketers address the need and market accordingly.

For example, many people sell clocks. But, how many of them sell
clocks that are shaped like animals? Selling animal-shaped clocks is niche marketing. Of course, clocks are only one example. Once, you get thinking about the kind of products and services you want to offer, you will realize that the possibilities for a niche are virtually endless.

One of the biggest mistakes that new Internet entrepreneurs make is ignoring the concept of niche marketing and focusing on big markets that appear to be big money makers. The problem with this tendency is the level of competition that is often encountered. Those who are already in the market are experts at what they do. It is almost impossible to compete with them when you are still learning the ropes of running an online business.

With a niche, you can significantly increase your chances of success. Because there is less competition, people will actually be able to find your website, and in turn, buy your product. Niche marketing can also help you get traffic in other ways. For example, when using pay per click (PPC) campaigns, niche marketers will be using keywords that have less competition, providing consumers with more opportunities to click on the niche marketer's site.

Niche marketing can also lessen your advertising expenses. Instead of promoting your products and skills to a wide customer base, you are focusing on a specific group of people. This means that you can advertise and market your goods in places that these consumers frequent.

If you want to avoid one of the most common business blunders made by new marketers, consider niche marketing. Niche markets are everywhere,providing you with the ability to monetize your website in ways you never imagined. All you have to do is find your niche

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Importance of Alexa Ranking


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Alexa ranking is a ranking system by www.alexa.com , an amazon.com subsidiary. It generally audits and indicates the frequency of the visitors to websites. The calculation of Alexa traffic ranking is quite simple. It is calculated on the basis of the amount of traffic that is recorded over a three months period from its users who have installed the Alexa toolbar. Those who are running their websites for the first time and yearn to be very popular, Alexa rank will be very helpful to increase the website traffic and achieve such popularity.

Alexa ranking is very helpful in determining the page rank, as it gets traffic. The websites that hold higher ranks will indicate that they are very well-known and popular. The higher the Alexa rank the more the value for the website. Alexa rank focuses and tries to increase the website traffic. In many places you will find that the higher the traffic the website is getting, the Alexa rank is also higher.

A business that employs online marketing generally strives to improve their rate of conversion. There are many ways to attract and increase the website traffic. Some websites try to accomplish a good ranking in SERP, while some others are content by getting traffic. Every websites main goal is to achieve financial success.

A website having a good PR should also have a good Alexa rank, so that the status is balanced and you can get traffic. There are various ways to increase the Alexa rank and many such ways can be found to verify and scrutinize the ranks. The traffic is measured on the parameters such as the page views and reach. The reach indicates the Alexa users who have visited a specific site in a day. The number of times the URL is viewed by the Alexa users refers to the page view. However, it is clearly stated by Alexa.com that if a user’s visit the same URL many times on a day, all these visits will be calculate as one on that day. The initial step for ranking is to calculate the number of page views and reach for all the websites on the Web on a regular basis. The ranking of Alexa is obtained by calculating the geometric mean of the page views and reach.

Alexa ranking is very easy to get started. All you need to do is just download and install the Alexa toolbar from the alexa.com website. The toolbar provides a search function that displays ranks at global level of the visited websites and also the sites visited by the surfers linked in some or the other way to the website that has been visited.

Alexa toolbar also sends data to central server apart from displaying the information. Therefore, every time a visitor visits the web page through the web browser such as Internet Explorer or Firefox that has a toolbar installed, the server sends the information indicating the page and the IP that has been visited. This data is collected from all the Web users that have an Alexa toolbar.



CCliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

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Overview of Search Engine Optimization


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With millions of websites competing with each other to find space in the top listings of search engines, the search engine 0ptimization process is fast gaining importance. This is a process of making the web site “search engine friendly” so as to enable your website to be ranked high in the search results. In other words, we make the website design and content as easy as possible for the search engine to realize that your web site is an important match.

The common belief among people, who are new to the field of search engines, is that the rankings of the web site involve human aspect, whereas the fact is that it is purely an automated process. There are more than 4 billion web pages indexed by Google, this is humanly impossible, therefore search engines emply automated computer programs. These computer programs calle “search engine spiders” automatically look at each web site and methodically determine the search terms under which the web site will appear.

Though the search engine optimization process is unformulated, many of its aspects are well defined and involve the website design and content, its marketing strategy and popularity. There are many steps involved in the process of search engine optimization and the following is a general overview of this process to understand the basic aspects.

Analysis of the Keyword

The first aspect is to determine the phrases and the keywords to be optimized in the
website. Study your products or services and enter the mind of the potential visitor or customer to your website. Find out what search terms he would be most likely type in the search box to decide your keywords and phrases. There are tools out there that help you pick your keywords. Wordtracker is one of the most widely used keyword search tools, I use the keyword search tool that comes with my Site Build It! web site, click on the link in the about the author section of this article to find out more. Once you have picked and researched your keywords aim at including them in your website design and content.

Optimization as the base for Design

Incorporate optimization from the very beginning when you start to build a web site. This will make search engine optimization more effective as compared to squeezing in optimization after you build a site. If the website design and content is straight forward HTML and does not have frame, Flash, hidden links in animation or dropdown menus it will be more search engine friendly. If your website is search engine friendly it will be easily indexed by the search engine spider.

Web Site Content

The search engines can only identify and interpret text in the web site. Graphs, pictures and designs are not identified by the search engine spider. Therefore include a lot of text in your web site design and content. This will not only help search engine optimization, but people will also appreciate and link to your web site if it has plenty of information and depth.

Optimize Coding

Search engine optimization goes into the coding of your web site which is beyond the web site design and content. When you build a web site you can describe the pictures and make the heading tags very HTML specific, this will make your code more visible to search engines and optimize web site. This sort of web site popularity is termed behind the scene optimization.

Popularity of Links

Another important aspect of search engine optimization is the number of other sites which have links to your site. Search engines keep track of your web site links with other sites while ranking your web site, therefore you should go into deals to share links with quality web site and other sort of people with similar content.

Cliff Posey, owner of Websites That Succeed at http://www.webbusinesstoolsonline.com/ provided this article. Cliff also ownd Love Song Cared and Radio Career Consultants and has had success with all these sites,

Get related information by visiting the blogs below

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