Incorporating LSI Into Your Web Site Marketing Strategies

If you want your web site to be a success, your web site marketing strategies must keep up with the changes made by various search engines. Search engine marketing is constantly evolving, and webmasters need to evolve with it.

One of the most recent search engine marketing changes that must be addressed and incorporated into your web site marketing strategies for increased web site traffic involves Latent Semantic Indexing, also known as LSI.

What is LSI?
Patented in 1988, LSI was first incorporated into Google's ranking system in 2006. The LSI concept is groundbreaking for search engine marketing and web site marketing strategies because it changes the way a search engine interprets and ranks web pages.

With the old ranking system, relevant pages were determined by keywords and keyword phrases alone. If the search engine didn't find any keywords, the page was considered irrelevant to the user, and ranked accordingly.

This left many webmasters scrambling to jam their pages with keywords for increased web site traffic. These web site marketing strategies left something to be desired, and were unfair to webmasters who had good, relevant content.

With the new search engine algorithm, which incorporates LSI, such black hat search engine marketing and web site marketing strategies will no longer work. LSI actually allows the search engine to examine a web page as a whole, looking for not only keywords, but also for words that are semantically close to keywords and keyword phrases.

Changing Your Web Site Marketing Strategies
LSI significantly changes the way webmasters need to use search engine marketing for increased web site traffic, because the search engine will be looking at a page in the same way a human does—concentrating on content and relevancy, and essentially classifying the web page as a whole.

For webmasters who use web site marketing strategies that rely heavily on pages that incorporate only one keyword or keyword phrase, and do not include other content that is semantically close and relevant, this could be a problem, and may result in decreased web traffic rather than increased web site traffic.

Webmasters, who on the other hand, have developed web pages and web site marketing strategies that rely on natural content that incorporates both keywords and keyword alternatives, should have no problem. They will see increased web site traffic without having to change their search engine marketing techniques.

If you are wondering how you can implement web site marketing strategies that achieve increased web site traffic and are more compatible with LSI, you should focus on creating quality content that includes keywords, keyword alternatives, and mixed anchor text. Including variation and words that relate to the general theme of the page will be the best technique you can employ now that the rules of search engine marketing have changed.

The key is to move forward and not get frustrated with the change. LSI is a positive step for search engines and webmasters alike. By gearing your web site marketing strategies to compliment the changes, you can create a better web site and get the increased web site traffic you need to be a success.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

Get more website success tips and strategies at and free website tools at Web Business Tools.

The Basics of Domain Name Registration

If you want to have your own web site, you need to learn the basics of domain name registration. A domain name is also known as a web address or host name. Every web site needs its own domain name so that users can find it on the web. Domain name registration is important to make sure that two web sites aren't using the same domain name.

Because so many domain names are in use and in demand, there are certain organizations that have made a business out of domain name registration. Known as domain name registrars, these organizations act as a middleman between the registry that handles domain names and the public, buying and selling names at whim. Although there are too many of these organizations to name here, examples of registrars are GoDaddy.com and DomainDirect.com.

Domain Name Registration for Beginners
If you are interested in registering a name, you are in luck because domain name registration is a relatively simple process. All you need to do is find a registrar and search for the name you are interested in using to see if it available.

With the rapid expansion of the Internet, many of the most popular domain names have already been taken. Many webmasters are forced to get creative and add hyphens or numbers to their name. If you cannot find the name you want during the beginning of the domain name registration process, you may want to consider using one of these creative techniques.

During domain name registration, you must also decide what you want your top level domain to be. The most common choices are .com or .net, but you can also investigate options like .biz, .org, or .info.

Once you have picked your domain name, you need to decide how long you want to hold that name. Most registrars offer contracts that range anywhere from one year to ten years, and most offer you the opportunity to renew once the contract expires.

The cost of this will vary depending on the service you use and the length of your contract. To make sure you are getting the best deal possible, it is a good idea to shop around or get domain name registration referrals before you buy.

Choosing the Best Domain Name
The hardest part of domain name registration is choosing the best domain name. It is recommended that you choose a name that is both memorable and has something to do with your business or business name. And, it wouldn't hurt if the name is a good searchable term.

In addition to using good sense when choosing a domain name, you must also abide by the basic rules of domain name registration. For example, you shouldn't choose a name that is a copyrighted word or term. This could lead to legal problems down the road. You will also want to make sure that you keep the domain name under 67 characters, as that is the maximum length for web addresses.
Get more information here

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

About the author: Cliff Posey, owner of CRP Marketing, owns and operates webbusinesstoolsonline.com. Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.

Get more website success tips and strategies at and free website tools at Web Business Tools.